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"Sustaining the Future": Green Media for China's Millennials

Growing public awareness of environmental issues in China has prompted the rise of media outlets dedicated specifically to environmental topics. Among these, Kedao Media (可道), a new media platform, provides an outlet for Chinese youth to spur awareness and action among their peers on pressing environmental issues -- thus providing a pathway to "sustain the future" for the millennial generation.

We sit down with the president and founder of Kedao, Wu Yanyang, to discuss why he founded Kedao, how the platform became a reality, and how he gets Chinese millennials to care about things like carbon taxes and overseas wildlife protection. You can follow Kedao on WeChat at "kedaogreenpath" or online at

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